Performance & Growth Consultancy
Turn Paid Traffic Into Profitable Growth.
55 Marketing helps growing D2C brands build predictable customer acquisition through performance marketing, tracking, creative testing and conversion optimization.
Google • Meta • Analytics • CRO • Growth Strategy
Built for ambitious D2C brands
Growth System
Whole-system view
Contribution margin trajectory
system signal
CAC
Track
MER
Connect
CVR
Improve
Growth decisions backed by data, not vanity metrics.
Google Ads
Meta Ads
GA4
GTM
Shopify
PMax
CRO
Analytics
The hidden constraint
Your ad account isn’t the whole funnel.
Most brands don’t have a traffic problem.
They have a growth system problem.
Paid traffic can look healthy while money leaks through the journey—from weak tracking and creative to broken attribution, poor offers and scaling decisions based on misleading ROAS.
Poor tracking
Weak creative
Inefficient campaigns
Low-converting pages
Weak product pages
Poor offer positioning
Broken attribution
Misleading ROAS
Acquisition to profit
AD
CLICK
LANDING
PRODUCT
CHECKOUT
CUSTOMER
PROFIT
We optimize the entire journey.
Paid traffic only works as well as the system it enters.
The 55 approach
Acquire
Get the right customers through Google, Meta and high-intent acquisition channels.
Convert
Improve the experience between the click and purchase.
Measure
Connect marketing activity to meaningful business outcomes.
What we work on
Everything required to build a better acquisition engine.
Our philosophy
Revenue
The business line
CAC
The cost of growth
AOV
The strength of the order
MER
Blended efficiency
New Customer Revenue
Quality of demand
Contribution Margin
The true outcome
Commercial proof
Results that matter.
[CASE STUDY COMING SOON]
D2C / eCommerce
Outcome
No performance figures published yet.
Challenge
A commercial-growth story will be added here once client approval is in place.
What we changed
The acquisition, measurement and conversion work will be documented with the full context.
Outcome
Commercial outcomes and lessons will be added without reducing the story to a platform metric.
Case study pending approval
[CASE STUDY COMING SOON]
D2C / eCommerce
Outcome
No performance figures published yet.
Challenge
A second approved performance story will appear here.
What we changed
The page is ready for the actual diagnostic, strategy and execution detail.
Outcome
Outcomes will be presented in commercial context, not as isolated dashboard metrics.
Case study pending approval
How we work
A growth system, not random campaign tweaks.
Every engagement begins with understanding the economics of the business.
01
Diagnose
Audit the acquisition engine, funnel, tracking and economics.
02
Prioritize
Identify the biggest constraints and highest-impact opportunities.
03
Execute
Launch, optimize and test across acquisition, creative, tracking and conversion.
04
Scale
Double down on what works and continuously improve efficiency.
Every engagement begins with understanding the economics of the business.
Ways to work together
Choose the level of growth support you need.
Start with a diagnostic, build the foundations through a focused sprint, or work together as an embedded growth partner.
Who we work with
Built for brands that already have something worth scaling.
The best work happens when there is a real product, a live customer base and enough signal to make meaningful commercial decisions.
A strong fit if:
You have an established product
You’re already generating revenue
You’re investing in customer acquisition
You have enough data to learn from
You want sustainable growth rather than hacks
You’re willing to make changes beyond ads
Probably not a fit if:
You’re looking for followers
You want a one-month experiment
You want guaranteed ROAS
You don’t yet have product-market fit
You want everything for a tiny budget
You want platform answers without business context
Founder-led
Strategy first. Execution second.
Lakshay Verma
Founder, 55 Marketing
55 Marketing exists to help ambitious D2C founders understand what is actually driving growth, where money is being lost and what deserves investment next—across Google Ads, Meta Ads, GA4, GTM, PMax, funnel strategy, conversion optimization and performance marketing.
Founder portrait placeholder
Lakshay Verma
55
Insights
Thinking beyond the ad account.
55 / Insight
Measurement
Why Your Meta ROAS Looks Better Than Your Business
Platform ROAS can be useful, but it cannot tell you whether acquisition is improving the economics of the business.
6 min read
55 / Insight
Growth Strategy
The D2C Growth Metrics That Actually Matter
The small set of commercial metrics that helps founders make better acquisition decisions before they scale spend.
7 min read
55 / Insight
Conversion
Why More Ad Spend Won’t Fix a Broken Funnel
Increasing spend only compounds a weak post-click experience. The funnel needs to earn the traffic it receives.
5 min read
55 / Insight
Google Ads
PMax: What D2C Brands Should Actually Measure
Performance Max should be assessed through business visibility, not just an opaque campaign-level return figure.
6 min read
55 / Insight
Economics
The Difference Between CAC and Profitable CAC
A customer can be acquired efficiently and still be unprofitable. Contribution margin is where the real decision begins.
5 min read
55 / Insight
Funnel
Why Your Leads Are Ghosting Your Sales Team
When paid demand does not translate into conversations, the problem may be qualification, speed, offer clarity or the handoff itself.
6 min read
55 / Insight
Audit
How to Diagnose a D2C Acquisition Engine
A practical way to find the constraints between paid traffic, tracking, conversion and commercial performance.
8 min read
55 / Insight
Scale
What to Fix Before Scaling Paid Media
Scaling comes after the system is measured, the offer is clear and the post-click experience is ready to convert.
5 min read
Frequently asked
Questions founders usually ask.
Straight answers before the first growth conversation.
Next step
Growth conversation
Let’s talk growth.
Tell us where the growth system feels constrained. We’ll use the conversation to understand the economics, the current acquisition setup and the most useful next step.
A focused first conversation
No sales theatre—just a straightforward view of fit, priorities and where to begin.